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Social Media

Digital Storyteller.

International Paralympic Committee

While working with the IPC for three months in 2016, I helped create content for the World Para Ice Hockey, World Para Nordic Skiing, World Para Alpine Skiing and World Para Snowboard social media accounts. This involved creating a social media content plan for the 2016-17 winter sports season, arranging athlete social media takeovers, creating social media campaigns for the different sports, and more. I also helped cover the 2017 World Para Snowboard Championships on social media.

As the Para Ice Hockey Social Media Coordinator at the PyeongChang 2018 Paralympics, I created content for the World Para Ice Hockey accounts, covering the Para ice hockey event live from Gangneung Hockey Centre. I posted live updates on Twitter and Instagram (using Instagram stories), created Twitter polls leading up to games, and took creative photos, boomerangs and videos for posting on all of the World Para Ice Hockey social media accounts. These included videos using footage shot in mixed zone interviews such as this one and this one and athlete photos taken using a Twitter mirror such as this one and this one. I also did several Facebook Live interviews, which can be found here.

World Para Ice Hockey Facebook | Twitter | Instagram

World Para Nordic Skiing Facebook | Twitter | Instagram

World Para Alpine Skiing Facebook | Twitter | Instagram

World Para Snowboard Facebook | Twitter | Instagram

Curl BC

As the Curl BC Communications and Marketing Manager, I ran the organization’s three social media accounts. This involved covering Curl BC’s championship events (i.e. live tweeting, Instagram stories, photo album updates), sharing news releases and articles, connecting with sponsors and partners, answering questions about Curl BC events and programs, sharing the successes of Curl BC’s member facilities and high performance teams, and more.

My focus was on creating more visual content for posting on the Curl BC social media accounts, which included holiday graphics, BC Curling Tour standings graphics, BC Championship countdown graphics, BC Championship standings graphics, National Coaches Week graphics, and a range of other special graphics meant to spark an increase in interest in and/or registration for different events, such as this one and this one.

Facebook | Twitter | Instagram

Other Sports Event Coverage

I have also helped provide social media coverage of the following:

  • 2018 Sledge Hockey Canadian National Championships (with SportAbility)

  • 2019 IIHF World Junior Hockey Championships (with Hockey Canada)

  • 2019 World Para Nordic Skiing Championships (with the IPC)

Vancouver Female Ice Hockey Association

As the Vancouver Female Ice Hockey Association (VFIHA) Communications Coordinator, I run the association’s three social media accounts. I started the Instagram account in the summer of 2018. Posts are geared towards parents, players and alumni, with post topics ranging from team accomplishments to opportunities for female hockey players. I increased the number of Facebook followers by over 14% within my first three months running the account, and quickly gained a steady number of Instagram followers shortly after creating the Instagram account.

Facebook | Twitter | Instagram

VACFSS

While working with VACFSS (Vancouver Aboriginal Child and Family Services Society) for eight months in 2015, I helped increase their Facebook followers by 47% by creating unique posts geared towards a targeted demographic. Posts included weekly inspirational quotes such as this one and this one. I also used Facebook to help market the 2015 National Aboriginal Day at Trout Lake event, which was attended by thousands of people. In addition, I helped run the VACFSS Twitter account.

Facebook | Twitter